Building An Ideal Customer Journey.

Meeting customers’ needs during the engage phase will set the tone and expectations for their experience
with your brand. Understanding their preferences, whether it’s the channel by which they communicate
or the specific product feature that will solve their need, is key to engagement that will extend into the next stage.

Highlights: 

• Deliver high-value educational content that engages prospects as they research.
• Use marketing technology to track visitor behavior and engagement to personalize content.
• Develop a comprehensive picture of prospects’ behavior and interaction with your brand’s communication platforms.
• Use real-time analytics and interaction technology to deliver relevant offers at the right time in the buying process.
• Never stop communicating high-value information to customers, even after you’ve closed the sale.
• Integrate your support, sales, operations, and marketing to develop a full picture of how the customer experiences your brand.
• Always stay customer-centric in how you design and develop products and services.

With customers in command, it’s important now more than ever to be smarter and make deeper connections to put forth a connected and complete customer journey that fosters engagement. Infor Customer Experience delivers purpose-built sales and marketing solutions that enable organizations to drive consistent, exceptional, and personal experiences over any channel across the entire customer lifecycle.